According to the National Mentoring Center, corporations and their employees are increasingly interested in the impact their contributions will have on clients served. In addition, corporations benefit from their employees' volunteer activities in a number of ways. These include:
• An enhanced reputation in the community
• Increased employee morale and loyalty to the company
• Increased employee job satisfaction
A recent study by the Points of Light Foundation reveals the dramatic changes that have been occurring in the world of corporate employee volunteer programs. According to the results of the survey, employee volunteer programs are no longer viewed as isolated company activities. In fact, they are often considered an integral part of a company's core business functions. Corporate America is now placing a greater value on employee volunteer programs as a resource for achieving strategic business goals. The findings show a significant trend toward incorporating volunteer programs into overall business plans and corporate mission statements; implementing them with more professional, skilled staff; and evaluating their effectiveness.
The survey results also show that the employee volunteer programs provide benefits to the company, the employee, and the community. Respondents unanimously agreed that corporate volunteering helps create healthier communities and improves a company's public image. In addition, 97 percent say their volunteer programs improve employee teamwork.
81 percent of companies connect volunteering to their overall business strategies.
83 percent connect their volunteer programs to the company's public relations activities.
64 percent tie the programs to their marketing and communications efforts
60 percent use volunteer initiatives as a way to develop employee skills
58 percent tie the efforts into human resources policies and employee retention
The survey also indicates that more companies are connecting their philanthropic and volunteer efforts—encouraging employees to volunteer for the same programs and organizations to which the company is donating money—in order to strengthen the impact of both initiatives in the community. The issues that receive the most support from the business sector are education, health and human services, and youth.
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